One of the great things about selling online is that you can control your growth. If you want to speed up sales, you can purchase ads to help increase visitors to your site. But remember to keep an inventory for your Web sales. People expect things to be shipped quickly when they buy them online. If a customer has to wait several weeks for a craft to be produced after they order it, they will likely shop elsewhere next time. Of course, with custom orders turn-around time is longer. Just make sure they are aware of how long it will take them to receive an order placed on your site.