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By William T Lasley, About.com Guide to Arts / Crafts Business since 1997

Starting Out At Trade Shows

Sunday March 4, 2007
There are a lot of trade shows going on this time of the year. If you will be attending wholesale events for the first time, there are a few things you should know. For instance, should you display wholesale or retail price? I recommend displaying retail price with the discount for buyers prominently marked. Also, make sure that buyers know your terms from signage in the booth. Although at trade shows, the pace is usually a lot slower than at retail shows, you will tend to talk to customers for longer periods at a time. So you may not have time to answer questions for everyone who enters your display.

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