Online marketing takes time, planning and answering certain questions for yourself. Are you seeking a new customer base or would you like to find a way to serve existing buyers? How much time and money do you have to dedicate to your online crafting venture? Will you be taking direct sales from your site or simply providing contact information to prospective buyers? As you answer these questions, you will find the route to take for starting your online business mapped out fairly easy. For instance, you will find out if you should build your own site or if you should outsource the project. project.