Whether you know it or not, you are probably already using this tool to sell your crafts. It is the story behind you and your craft. Answer these questions in a spiel for customers: How did you get started? How did your particular craft evolve? Where do you get your ideas? Once you answer them, put them into your marketing materials, but most importantly, you should use this "script" when talking to customers in person at shows. People are interested in you and how you got started! Be sure to use this fact to your advantage.