Throughout the years I have seen some very creative booth displays and some not-so-spectacular displays. The best booth displays showcase products in a creative, but clear way. When people enter your booth you need to make sure they recognize your product from the start. It's overkill to have a booth display where your booth outshines your products. But if you are simply using a sheet on a table, you probably should invest some thought, time and a few dollars towards improving your image!