There's an informative discussion going on right now about the necessities of having a Web site. Not so much for selling, but for a type of online brochure for people to refer customers. An online newsletter can also be a big draw for a site like that. More and more people these days are asking the question of crafters at show: "Do you have a web site?". If you do not, you are risking losing future business that you could have otherwise gained at shows. Remember, a site is not just a place for trying to find new customers. A properly planned online venture is geared more to be an enhancement to your existing business than a separate entity.