What's Your Story?
Sunday February 17, 2008
Telling the story behind you and your craft is an excellent marketing tool. People are interested in how you got started,
what makes you creative and where you are going with your next creations. Many crafters have such a polished story that
people literally line up at booths during craft shows to hear the story. The more people you have interested in you, the more who will buy your products. Practice telling your story to family and friends before shows and don't forget to put this
information on your website and paperwork.
Comments
People buy from people they know and trust. This is why pictures alone don’t sell on the internet. This article is “right on” you must have a way to tell your story. Check out www.videocraftfair.com as a possible solution.
I’m a fashion designer and I just opened my online jewelry boutique: www.xwdesigns.com
I have unique designs and great products, but am a bit frustrated about how to improve my site’s visibility. Your idea is very inspiring. Thank you!
I’ve learned firsthand people love a good story! When they ask about scents and I tell the story of my teenage stepson eating a “Chocolate Brownie” soap because it smelled so authentic, sales sky rocket!