It's very important when selling items via ecommerce to draft a very complete product description. When Justin Giunta, 2008 Ecco Domani's Fashion Foundation best accessories designer, was Target's featured jewelry designer, any less than positive Guest ratings on the Target web site were due to the fact that the purchaser was surprised by how oversized the jewelry is. This is due to the fact the jewelry was not shown on a human model and the Target item description gave inadequate size descriptions.
I see the same thing happening for the Rachel Roy and Estelle limited collection line of jewelry that became available this month. With the exception of giving the length of the necklace, there is really no other size identifying information.
It is expensive and time consuming to process customer returns. If selling via ecommerce, it's important to always take the time to write a complete product description so your customers know exactly what they're getting before it's shipped.
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Wondering how to write a good policy page for your ecommerce web site? Check out my article, Letting Your Online Customers Know How You Do Business.
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Interested in viewing the Rachel Roy and Estelle collaboration? Visit the Rachel Roy web site.