Now that we are half way through the year and fast approaching high-sales fourth quarter, it's important to know your target market and whether you want to sell for value or price. This is a marketing basic. Ideally you try to spend your marketing efforts and money reaching your niche - that particular client base who will be the most likely to appreciate the handcrafted and related price for your crafts.
On the flip side, if you sell for price rather than value, your marketing efforts should be directed towards a client base that will purchase a high volume of lower priced crafts.
Recommended articles on this topic:
- Understanding the difference between marketing and advertising
- Tactics to beat saturation point
- Finding your target market
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