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William's Arts / Crafts Business Blog

By William T Lasley, About.com Guide to Arts / Crafts Business since 1997

Slogan Help

Monday August 18, 2003
"Kamia" says: I'm working on developing what Jay Conrad Levinson (the Guerilla Marketing Guy) says is a Meme - or a one-phrase slogan, which coupled with your logo, should pretty much give you an idea about what your business is about. Since everything we're representing is made in the U.S.A., should the house have a flag flying from the top, and so far these are the two memes that people have seemed to like: 'Your House, Your Way... Perfect' and 'One of a Kind... Perfectly Home'. I'd appreciate any feedback on either of these, or if someone else has another idea, I'd welcome it. Thanks so much!

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