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William's Arts / Crafts Business Blog

By William T Lasley, About.com Guide to Arts / Crafts Business since 1997

Importance of "Touch" in Sales

Sunday February 20, 2005
lampshadelady says: "In Bruce Baker's CD on booth design he emphasizes the importance of touch in a customer's decision to purchase: they like to be able to touch and handle an item. I have what may or may not be a unique situation and I would really love to hear your thoughts and ideas..."

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