William's Arts / Crafts Business Blog August 2007 Archive

Staying Local
Speaking of high fuel costs, why not try to cut our as much fuel expense as possible by staying close to home for shows? While sometimes there are not many ... Read More

Sunday August 26, 2007 | permalink | comments (1)

Advertising Crafts In Magazines
Years ago, we advertised our products in the Sampler publications with some success. However, most publications are not suitable for advertising your crafts and all of them even the Sampler mags ... Read More

Sunday August 26, 2007 | permalink | comments (0)

Saving Money On The Road
People seem to have become used to high gas prices right now. However, business owners, especially people who travel quite a bit are really still feeling the crunch. We can't do ... Read More

Sunday August 26, 2007 | permalink | comments (0)

Keeping Your Cool
Record-breaking temperatures in much of the nation are rough on everyone. But crafters especially need to watch out for the heat! Outdoor shows can be grueling and when the temperature ... Read More

Sunday August 19, 2007 | permalink | comments (1)

Booth Display Ideas
Throughout the years I have seen some very creative booth displays and some not-so-spectacular displays. The best booth displays showcase products in a creative, but clear way. When people enter ... Read More

Sunday August 19, 2007 | permalink | comments (1)

Pricing Your Crafts
The biggest mistake crafters make when setting their price is under pricing their products. Remember, you not only need to cover expenses for your supplies, but you must also pay ... Read More

Sunday August 19, 2007 | permalink | comments (0)

Mailing Lists
A properly organized opt-in mailing list can be a very powerful tool when marketing your crafts. Remember, that whether you create an online mailing or a real-world physical mailing ... Read More

Sunday August 12, 2007 | permalink | comments (0)

Collecting On Bad Checks
The biggest problem facing crafters who have accepted a check that turns out to be bad is that if you have taken the check at an out-of-town venue, it ... Read More

Sunday August 12, 2007 | permalink | comments (0)

Hiring A Sales Rep
A good sales representative can really boost sales for crafters who sell to wholesale buyers. But an experience with a bad rep can become a nightmare. Make sure you always ... Read More

Sunday August 12, 2007 | permalink | comments (1)

Legalities Of Copyrighted Work
Here's a great thread in the forum about the question that gets asked every so often: Can you take something, like for instance greeting cards that have a copyrighted image ... Read More

Sunday August 5, 2007 | permalink | comments (6)

Tell Your Story
If you sell at shows, whether it be wholesale or retail, a very powerful marketing tool can be the story of how you got started creating your craft. People, especially ... Read More

Sunday August 5, 2007 | permalink | comments (5)

Top Mistakes When Selling Online
There are lots of mistakes crafters make when selling online for the first time. However the biggest mistake I see made is not having high-quality images. Remember that people will ... Read More

Sunday August 5, 2007 | permalink | comments (1)