William's Arts / Crafts Business Blog April 2008 Archive

Selling When the Economy is Bad
When times are tight one of the first things people stop buying is, unfortunately, crafts. There are things you can do though to help increase profits when the economy is on ... Read More

Sunday April 27, 2008 | permalink | comments (12)

Self-Centered Exhibitor
So, most of the time I always enjoy meeting other crafters. Especially at shows where over a few days great friendships have developed. But every once in a while another exhibitor ... Read More

Sunday April 27, 2008 | permalink | comments (4)

What's in a Name?
If you are going to start your own arts and crafts business, one of the first things you will need is a name. The name of your business is important because ... Read More

Sunday April 27, 2008 | permalink | comments (1)

Learning The Ropes At Craft Shows
If you are just getting started selling crafts, here are some basic things you need to know. If you are considering selling crafts full time, be sure to learn these important ... Read More

Sunday April 20, 2008 | permalink | comments (2)

So You Had A Bad Show
We've all had bad shows... Sometimes expenses exceed income at events by a large margin. What can you do to cope with events like this? Here's a good thread in the ... Read More

Sunday April 20, 2008 | permalink | comments (3)

Preventing Fraud and Theft
Be careful at those spring shows! There are people, not many but the few that are can quickly ruin your show, who are actively working to steal from you. Watch ... Read More

Sunday April 20, 2008 | permalink | comments (2)

Offline Marketing
If you are trying to get more traffic to your website, don't forget about offline marketing techniques! Put your web address on all printed literature you have, including business cards, invoices, ... Read More

Sunday April 13, 2008 | permalink | comments (1)

Artist or Crafter
A big part of defining your business plan as a creative individual is determining what you would describe yourself and your creations as. Typically a "craft" can be reproduced again and ... Read More

Sunday April 13, 2008 | permalink | comments (7)

Copyrights and Crafts
Typically, copyrights do not do much for most crafts. Expense and time can take away any benefits you receive from copyright protection. However, if you have unique creations that you intend ... Read More

Sunday April 13, 2008 | permalink | comments (0)

Beating the Wal-Mart Mentality
I call the race to the bottom in pricing the Wal-Mart Mentality. This is when people are always looking for lower prices over quality. If you compete with cheap imports ... Read More

Sunday April 6, 2008 | permalink | comments (15)

Saving On Fuel
Crafters who travel to quite a few shows are really feeling the crunch of high gas prices. Crafters who have motor homes are really hurting right now! Other than cutting out ... Read More

Sunday April 6, 2008 | permalink | comments (0)

Going Online
One way to help beat traveling expenses is to cut out travel all together! If you have not started to sell your crafts online yet, now may be the right ... Read More

Sunday April 6, 2008 | permalink | comments (1)