Online Marketing No-Nos
Sunday August 20, 2006
A recent spammer who was continually posting dozens of messages to try to get people to come to her craft site from our forum has caused me to remember what you should not do to try to sell your work online. I can guarantee you that not only will no one from the forum purchase work/services from this company, but due to the negative feelings their spam has generated, no one would purchase anything if they came across the site through other means. Now, I bet you can guess one thing you should never do to market your crafts online!
Comments
You might better explain what you mean by SPAM. What exactly was posted, advertisement with prices, a sale, a demo WHAT? Simply saying SPAM is too generic for this type of article and I am disappointed you assume your readers know exactly what you are referring to! Put more information in your articles that really help instead of these short cryptic single paragraphs, you have the room after all!
What are you exactly talking about? You don’t explain what we should never do. How do we know what not to do if you don’t say what she did.
By mentioning SPAM you mean unsolicited e-mails?; well that is common sense. Most serious Artist & craft people don’t SPAM; but they do advertise thru e-mail to previous customers for updates, new items. etc.
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Unsolicited e-mails to me is like receiving junk mail on my regular mail box every wednesday… I just toss it!!
The search engines they banned you not for multiple submissions but for abusing the KEYWORDS (unnecessary words on your web site to get a good ranking)
I do sale ONLINE without no problem.
What she was talking about is leaving lots of postings on message boards as an unauthorized method of advertising your website. Unless the information in the posts has value, it is only being posted to advertise the website. However, it is not very smart to be advertising to your peers, you want to be advertising to customers! Apparently this individual was doing enough posting to qualify as it being free advertising.