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William's Arts / Crafts Business Blog

By William T Lasley, About.com Guide to Arts / Crafts Business since 1997

Online Selling Tips

Sunday December 17, 2006
Are your online sales increasing right now? Statistics are showing that online sales are up 25% this year versus last year. Remember that one of the best things crafters can do to increase online buyers is to advertise your Web site in the real world. Your customers are the people who browse your booth during shows. Make sure that you let them all know about the site so people can visit it later to purchase things they may not have bought when visiting the event. You can use business cards with your Web site address, signs in your booth and fliers to let people know how to find you on the Internet. This can not only increase online sales, but will also help develop repeat buyers.

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