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Top 4 Marketing Books for Crafters

From William T Lasley,
Your Guide to Arts / Crafts Business.
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Marketing is one of the most important, yet most often overlooked, part of selling arts and crafts. Being creative by nature, craftspeople can come up with many unique ways to market their products. However, everyone needs advice on how to get started. Here is my selection of the best marketing books available today.

1) Guerrilla Marketing

An awesome book for marketing any small business. Easy-to-read examples of marketing ideas can help get you started right away!
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2) The Wizard of Ads

A valuable resource every marketing person should have in their arsenal. This is an enlightening book with little known facts about the world of advertising.
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3) Taming the Marketing Jungle

This is a great book about unique ways to market almost any business, product or service. Due to all the real-life examples it contains, it was also fun to read!

4) Make it Profitable!

While the entire book is not dedicated to marketing, there is a chapter containing important information about marketing crafts. The fact that the rest of the book is packed with additional information about running a craft business is just a plus!
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