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How To Prepare For a Trade Show

From William T Lasley,
Your Guide to Arts / Crafts Business.
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Trade shows are an exciting and often profitable way to market handmade products. Here are some things to do to help you be prepared.
Difficulty: Average
Time Required: 1 hour to several months

Here's How:

  1. Find show that is suited to handmade products.
  2. Request application from event promoters.
  3. Fill out application.
  4. When accepted, send in remainder of fees.
  5. Make hotel/lodging reservations.
  6. Plan route.
  7. Plan and organize display according to booth layout.
  8. Determine prices, discounts and shipping fees.
  9. Prepare signage and samples.
  10. Have vehicle inspected for travel-readiness.
  11. Tell loved-ones when expected arrival time is.
  12. Travel to show.
  13. Check in with promoters.
  14. Set up booth/display.
  15. That's it. Good luck!

Tips:

  1. Offer a 50% discount from your retail price to buyers.
  2. Know your shipping charges in advance.
  3. Bring a scheduling book to keep track of lead time for shipments.
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