The Internet provides a new media for craftspeople to market crafts. Here are the basic steps involved to get you started.

Difficulty Level: average      Time Required: 60 minutes to months

1. Find a reliable Web Developer for consultation.
2. Decide what Domain name you will use.
3. Find an ISP to host your Web site.
4. Choose a merchant account that will accept MOTO (Mail Order/Telephone Order) transactions.
5. Build (or hire someone to build) your site.
6. Register your site with major search engines/directories.
7. Put your URL on all printed material including business cards, brochures and signage.
8. Add your URL to any advertising you may have.
9. Ask to cross-link with any appropriate sites.
10. Continually market (or hire someone to market) your site.
    

1. Be sure to always get advice from other crafters who have experience in online marketing.
2. Marketing needs to be continual. Learn as much as possible about marketing a Web site.
   

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