In the near future, people will realize that the Internet is ultimately a viable source of income for their business and there is money to be made in online commerce. But, you will see more realistic expectations and down to earth ideas. You will see more and more real-world businesses using the Internet as an extension to their business.
Online sales will increase. Even during this current financial down period, we are still seeing a tremendous rise in Internet usage. Several recent studies have shown that more and more people are spending more time online and less time watching television.
When advertisers see that more of their potential customers are online, they will begin to increase their online marketing budgets. Forrester Research says that in as little as 3 years, up to 20% of advertising dollars will be spent online.
Since more businesses will be functioning online, the B2B world is where you will see a dramatic economic increase. In fact, almost every study has shown that B2B will outweigh B2C returns in a big way!
As high-speed connections like cable modems and DSL becomes more readily available, it is my opinion that the Internet in 10 - 20 years, will become the major backbone to virtually all media.
Competition will increase dramatically as more and more businesses go online. Even now, almost every company has an online presence in one form or another. In the future most businesses without a Web strategy will not succeed.
Taxes! Eventually (probably sooner than later) governments will find a way to tax all online sales. It might take the form of a universal tax or perhaps tax by country, either way you can be sure that governments will find a way to get a share of the money that flows in the online economy!
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