A question I am asked often is "How do I find great craft shows?" While nothing can guarantee a great show, there are some things to take into account that will increase the likelihood of your finding and having a good craft show.
Identify your Market - Apply for shows that fit in with your product. Different products sell better at different types of events. If you have high-end artwork, don't try to sell it at your local church bazaar or flea market. You will most likely sell more products at a quality, juried art event. If you sell handmade Christmas ornaments, don't market them at a festival in July.
Ask Other Crafters - What shows do your fellow craftspeople attend? Some of the greatest shows you will find will likely be those which a colleague told you about.
Use Online Directories - The Internet has a wealth of information regarding craft shows, events, fairs and festivals. Take advantage of the many online resources to find different markets for your products.
Use Magazines and Publications - There are many printed publications that are very helpful in rating and reviewing craft-related events. A subscription or two is always a good tool to have when searching for craft shows.
Be Prepared - Make sure you have plenty of inventory on hand. You can't sell what you don't have and empty shelves will almost always deter buying customers.
Use Marketing Strategies - When you are at a show, use important marketing techniques like telling the story behind your craft. Customers who you interact with will be more likely to buy your products.
For the best of the net in professional crafting links, visit our continually growing NetLinks section.
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