From William T Lasley,
Your Guide to Arts / Crafts Business.
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Marketing is the key ingredient to any successful business! You must have ways to get the word out about your products. Whether you will be attending craft shows, placing mail order ads, or selling your crafts online,

• Consignment vs. Wholesale
  Describing the differences between two ways to reach retail outlets.
• Getting Started in Online Craft Marketing
  A primer for getting started in selling your products on the Internet.
• Hiring a Sales Rep
  Sales representatives can make a big difference in your profits. Here's a list of things to know when picking a sales representative to market your crafts.
• How to Market your Crafts
  Marketing your crafts can be done in a variety of ways. Here are a few steps to follow to get you started.
• Local Craft Shows
  Starting local, how (and why) to find those local craft events.
• Mailing Lists
  A well built, well maintained mailing list can be a powerful marketing tool for crafters.
• The Story Behind your Craft
  A marketing tool that you should use to help sell your crafts.