Earlier this year, I came across an article detailing the hiring practice that targets the unemployed as being unhireable. In response to this article, I've written a series of articles geared towards part-time arts and crafts business owners on how to use their business to remain employed if the full-time job went south.
However, the tips I give are also of use for full-time arts and crafts business owners. During slow selling seasons, it's a good idea to put your arts and crafts knowledge and experience to work in ways other than fabricating your hand crafted items.
Many artists and crafters operate their businesses on a part-time basis. I've found that a preponderance of my readers are in the infancy/early childhood stage of their arts and crafts business and that the primary motivation to start their arts and crafts business is usually to bring some extra income into the household or to have a going concern at retirement.
Another advantage to having a part-time arts and crafts business is that you will have something to fall back on if your day job gets dicey. Back in the day, if you did a good job for a stable employer, you could pretty much be assured of employment at the same company from college to retirement. This is no longer a true.
A witty little saying used to be that 'those that can't do it, teach". Well, just forget about it. The best way to showcase your knowledge is to teach and write about it. As artists and crafters, we have a wide market of customers who are interested in learning the basic techniques on how to fabricate our products.
Now - where to find these gigs? Check out existing arts and crafts class listings in your local area. In my geographic area, the local art museum, senior centers, bead and craft stores have frequent classes in the arts and crafts. Also, you may have a Learning Annex type of business in your area for which you can teach a class.
Not to sound too commercial but you'll also have a revenue stream coming in from the supplies you provide for your classes. As you'll be able to buy the supplies wholesale, you should mark them up at least slightly.
Writing for e-readers is different than writing for print or the web. The great thing about e-readers is that the print expense of images of your arts/crafts or instructions is eliminated as it is rendered on the device and not subject to costly color printing expense. While you probably will want to venture into other markets, Amazon is one of the heavy hitters in the self-publishing e-reader world so it's important to make sure your book is suitable for Amazon's Kindle e-reader. Learn about Amazon's free Kindle resource. I also give you the scoop about another resource that will fill in the gaps and give you info about Nook, iPad and Kobo.
Job one is to have a solid table of contents. But what's next? This article gives tips for organizing your research, scheduling time to beat procrastination and how to edit your work.
I also explain the 'three persons' that you can use for writing, suggesting which one is best for an arts or crafts self-publisher. I would also recommend buying copy editing/proofreading software which catches repeated phrases, repeated words, paramedic method (excessive wordiness) - just to name a few copyediting issues.