6. Not Planning for Lean Times
When planning your budget make sure you allow for savings. That fantastic show in DC may not pay out like it did in years past. If you have funds available for emergencies, you will be able to weather the months when you do not make enough to meet expenses. A good rule-of-thumbs is to have 3-6 months of operating expenses in savings. Yes, for some businesses this may be a substantial amount. But trust me, if you break your arm and cannot produce products for a while, this type of savings will literally save your business.
7. Taking Negative Comments Personally
I've seen too many first-time exhibitors almost in tears because of a rude comment from someone browsing their booth. "I can get a gift like that at Wal-Mart for half the price!" or "I'll just make it myself." are two comments you can count on hearing at alomst every event. Unfortunately there are obnoxious people in the world and a lot of them seem to find craft shows the place to practice their skills of offending people. Don't listen to them! If they had the creativity, the skill and the dedication, they would be at home making their own crafts instead of bothering you! While you should always listen to constructive criticism like: "You should consider making this in blue.", there is no need in beating yourself up because of comments from someone who has nothing else to do than harass crafters who are confined to their booths.
8. Following Trends
Just because that booth next to you in New Jersey was selling floppy-eared bunnies right and left does not mean you should start making truckloads of bunnies for your next show. Trends come and go. So do craft business owners who follow them. Yes, you should definitely create lines that may be trendy. If snowmen are "in" this holiday season, you may want to create some to compliment your other items. But you should never simply change your product lines altogether to follow the crowd.
9. No Tax Planning
One of the number one reasons for small business failure is poor tax planning. In order to stay in business, you must pay your taxes! Once your profit margin is higher, that takes planning. I recommend an accountant, but you can use QuickBooks or other tax software to do your own taxes. The main thing to remember is that when you make money, there will likely be taxes due. Make sure you have the funds available BEFORE April 15th. It's also a good idea to keep a separate checking account for your business. Keep any tax savings in this account for easy transfer from you to Uncle Sam.
10. Spending too much
Do you actually need that brand-new trailer to haul your display and inventory from show-to-show? Or will that old van you've been using work just as well? How about a used trailer? Used equipment does the same job and can be half the cost. That also goes for your canopy, cash register, computer and anything else you need to run your business. Remember, you are in business to make money, not spend it!