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Marketing and Advertising

Learn how to make a name for your arts and crafts business by using effective marketing and advertising techniques.
Working Around Saturation Point
If you have with properly planned and managed your craft business growth, you will eventually reach a saturation point. Here's how to recognize when you've reached that point and what to do about it.
How to Market an Art and Craft Business
Nine useful steps to market a crafts business from compiling a mailing lists to renting a booth at a crafts mall.
The Story Behind your Crafts
How to use the story behind your crafts as a marketing tool.
Marketing vs. Advertising: What's the Difference?
There are differences between advertising and marketing. Find out what these differences are and how both affect marketing research.
The 6 Laws of Small Business Advertising Success
Small business owners need to understand the basic fundamentals of advertising in order to promote their business. See better ad results by learning the 6 laws of small business advertising success.
Creating a Powerful Brochure
Craft a fantastic brochure in just five quick steps.
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