Marketing and Advertising

Promoting your arts and crafts business is an ongoing process. While methods will change and evolve over the life of your business, free and low cost advertising is always a good idea. Find out about different ways you can promote your arts and crafts business on the cheap.

Don't be shy. You should be the biggest cheerleader for your business. This articles gives cheap ways that every owners should be using to promote their arts and crafts business.

Promote your arts and crafts business for free by setting up a Yahoo Local listing. These listings are organized by geographic location and you can set up your arts and crafts business in five different categories. This article walks you through the steps to set up a free Basic Yahoo Local listing.

Another on-the-cheap promotional suggestion, the Google Merchant Center lets you upload your arts and crafts item product feed into Google Shopping at no charge. This article shows you how to set up your arts and crafts shop in the Google Merchant Center.

Interested in using the free Basic version of Yahoo Local? Here are some best practices to get the most use out of this listing tool for promoting your arts and crafts business.

Google Places is another free way to promote your arts and crafts business. Find out more about Google Places and how to set up your arts and crafts business in Google Places.

It's hard to always be able to shoot just the right images for your web site. Additionally, sometimes you don't have the right camera equipment to take the perfect shot. Having appropriate images builds user interest and is a good selling technique for Ecommerce products. Find out where to purchase inexpensive (or free) images to use on your arts and crafts web site.

Smart arts/crafts business owners practice responsible crafting to increase prices and sales. This is particularly true in the areas of conflict diamonds and using eco-friendly or organic raw materials. Besides being good for our environment, it's good business practice to recycle and reduce waste in your arts and crafts business as cutting costs increases the bottom line.

If you have with properly planned and managed your craft business growth, you will eventually reach a saturation point. Here's how to recognize when you've reached that point and what to do about it.

There are differences between advertising and marketing. Find out what these differences are and how both affect marketing research.

A reader ask: I will be teaching a jewelry making class at a very popular non-profit adult learning center in a large metropolitan area. How can I use this as platform for networking? Find out basic networking etiquette while teaching arts and crafts classes.

Small business owners need to understand the basic fundamentals of advertising in order to promote their business. See better ad results by learning the 6 laws of small business advertising success.

Craft a fantastic brochure in just five quick steps.

Nine useful steps to market a crafts business from compiling a mailing lists to renting a booth at a crafts mall.

How to use the story behind your crafts as a marketing tool.

Having a great description for your product is very important regardless of how you make your sales. Certainly, it’s imperative for online sales so customers not having a chance to see your product in person have a better idea of what they are buying. But it’s just as important if you sell face-to-face to help finalizing the sale.

It may be impossible to please all your customers but you can increase customer satisfaction and decrease returns by including a complete product description for every item you sell. This is especially true for items you sell on the internet since your customer won't be able to see the art or craft product in person prior to purchase. Check out these examples of descriptions.

Making arts and crafts from recycled products has been a continuing trend. However, reusing and repurposing raw materials doesn't do a heck of a lot of good unless our arts and crafts products are provided to our customers in sustainable packaging as well. Designing Sustainable Packaging gives useful information about reusing and resourcing...

Every artist or crafter needs an artist statement. Your statement concisely gives a basic introduction to your art. This article show you how to prepare your own art or craft statement.