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How to Start a Pinterest Business Account

Using Pinterest to Drive Traffic to Your Arts and Crafts Business


I freely admit I am a Pinterest idiot. After years of having an interest presence, I just got tired of hopping on the next great social media bandwagon. Both my ecommerce and informational website, which I monetized, both performed very well.

But that was back in the early to mid 2000s – things are different now. So I figured it was time to give Pinterest a whirl. This article describes my introductory foray into the exciting world of pinning my arts and crafts information.

1. Getting Started With Pinterest

I recommend using the business rather than personal account for this social media tool. Pinterest suggests you link with your Twitter or Facebook identity. If you don't have either, consider if you want to set up an account prior to getting going with Pinterest.

If you opt for a business account, you have a series of basic questions to answer. For the first, Business Type, most arts and crafts businesses will want to select Professional from the drop-down list.

Your next steps are to come up with a descriptive users name, select a good head shot of yourself and select some key words and phrases around which you will base your pinning. To make social media work, make sure your key words or phrases are descriptive and not cutesy.

The purpose here is to drive traffic by attracting Pinterest followers. For example, if you are pinning instructions on how to make a Santa Clause themed sweatshirt, a title like "Ho Ho Ho" is cute and would make a great display sign in a brick and mortar shop but it won't drive traffic to your item. Much better would be Christmas Santa Sweatshirt.

2. Explaining Pinterest Boards

After the mandatory issue of selecting five Pinterest users to follow, I've finished setting up my business account. So it's time to start setting up my boards.

I have a bunch of bulleting boards in my office. Some keep me on track with my various work-related obligations, some contain inspirations for future arts and crafts projects and one is a wish board, which I use to visualize meeting my future goals. That being said, Pinterest is a virtual bulletin board site. Instead of using pushpins to stick your important info to the board, you'll be virtually pinning.

Beyond the whole promotional/marketing aspect of it, I figured Pinterest would be a great way to organize myself. Looking at my internet favorites, they have really just grown out of control. I don't remember what a bunch of my past favorites were all about and I'm just too lazy to go through weeding that garden. Pinterest appears to allow you to set up a more organized system to remembering favorites - plus with the added bonus of an image to jog your memory.

My first set of boards is going to be tailored to resources and instructions I've already posted on my About.com Arts and Crafts Business Site. Pretty easy to do, select Add +a the top of the page or Create New Boards at the bottom.

3. Creating a Pinterest Board

When naming your board, think about what your future Pinterest followers will be entering into a search to find the info on your board. Make the name of your your board as specific as possible - but keep it accurate.

If you attempt to drive traffic to your board by using a popular but not descriptive name, you'll shoot yourself in the foot by alienating followers. Chose a board category from the drop-down list. Work your way through the other options and then Create Board.

The next page in this series expands on the topic of creating your Pinterest Boards, shows how to add the Pin It button to your Favorites list and discusses the importance of images.

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