There was quite a bit of buzz on the craft forums when Etsy first set up shop. At that time I had a couple of websites up – one was an information only site monetized with Google and Amazon ads, the other was solely to promote the arts/crafts discipline that I was heavy involved with at the time. I’m always game to try something new so I opened an Etsy shop tied to the craft I was selling at the time.
I played around with it for about a year – it’s been dormant since. The fact that I allowed the shop to go dormant is no reflection on Etsy – good or bad. It is work to maintain any online presence. Being the webmaster of two sites was enough for me at the time.
However, I’ve decided to breathe life back into my Etsy shop. My next few articles will guide you through the process of setting up an Etsy shop from scratch as I get my old shop back up and running.
Picking an Etsy Username
This is your first step and an important one as your username should be representative of your entire shop concept. Etsy recommends using capital letters in your name so it will be easier to read – this is a very good suggestion. For example, SmithArtwork rather than smithartwork. It’s easier on the eyes.
Changing Your Etsy Username
Once you pick an Etsy name, it can’t be changed. Etsy does have a protocol for using a different name – you’ll need to open another shop with a new username, disclose that you have more than one shop and move all your items from shop to shop. Kind of an unwieldy process so do your best to pick the right name the first time through.
Creating Your Etsy Account
On Etsy’s home page, on the top task bar click Sell. Read the info contained in the link What’s in a Name?. It's also a good idea to review the advice contained in the link The DOs & DON'Ts of Etsy to make sure your business purpose is inline with the Etsy model. It would be a shame to go through the trouble of setting up an Etsy shop only to have Etsy tell you it violates their policy.
When you’re satisfied you’ve chosen the right username for your shop, check that no other Etsians are using the same username by doing a Search for the username. This isn’t an ironclad guarantee the username is available but it’s a good place to start.Click Create an account, and fill in the fields with your Username, Password and Email address info.
If the username is taken, you’ll get an announcement in red stating ‘Sorry, the username you have entered is already in use.’ It’s back to the drawing board to pick out a new username.
After you click Submit, Etsy sends a confirmation email to the email address you entered above containing all the info you'll need to activate your account.